The Lost Centurion: The Day After the Bookbub

Let’s start today’s post by saying that I am not impressed by the data I collected at the end of the first day post-Bookbub. The day’s earnings were lukewarm at best, something I’ve achieved by myself on a good day without any promo.

At the moment, ranking for The Lost Centurion have disappeared from its Amazon page, but the last time I checked, it was lingering at #40. I will add the latest ranking as soon as I have it.

Amazon Downloads: 1,865

Amazon sales: $38,11

I’ve realized only now that The Lost Centurion is still available through Smashwords and not D2D, while the rest of the Immortals series is sold wide through D2D.

Smashwords Downloads, data from the last three days: iTunes 1,575, Nook 1,032, Kobo 35. Frankly, those numbers have pleasantly surprised me. I didn’t expect the promo to be so successful wide. This is definitely uplifting and mitigate what I said a few sentences ago, at the beginning of this post.

D2D Sales: 105.74 – 95.39= $10.4

Reviews received on the day after the Bookbub: 3 – ranging from 5* to 1*, bringing the total number of reviews to 213, with an average of 4.2 out of 5.

I’ll post again tomorrow with a final report about this promo.


Amazon ranks reappeared:

Amazon Best Sellers Rank: #36 Free in Kindle Store (See Top 100 Free in Kindle Store)

  • #1 in Kindle Store > Kindle eBooks > Romance > Paranormal > Vampires
  • #1 in Kindle Store > Kindle eBooks > Romance > Paranormal > Angels
  • #1 in Kindle Store > Kindle eBooks > Romance > Paranormal > Ghosts
The Lost Centurion: The Day After the Bookbub

The Priest Permafree: 3 months later


The Priest Kindle Books and Tips Promo June 2014After a daily drizzle of downloads, no love on Goodreads, and one beautiful 4 star review on Amazon, yesterday I scheduled a spot with Kindle Books and Tips for The Priest.  Although my title was the very last on the page and people had to scroll down to find it, this is the result:

Amazon Best Sellers Rank: #703 Free in Kindle Store (See Top 100 Free in Kindle Store)

The Priest Permafree: 3 months later

Pretty Words – One Way Trip #5

Past articles in the series:

1. A Practical Guide to Formatting for Online Publishing

2. The Importance of Formatting

3. A Good Start is Key

4. Retouching Existing Documents

Whether you started writing your novel using the template or by formatting your existing document, you should now be ready to move to the next step and convert your document to an eBook.

This particular step is a one-way trip though. That means that once you start this process you are going to sever the relation between the eBook and the original Word document. Any changes you need to make to the Word document you either need to make them both in Word and in the eBook – if there are a small number of them – or repeat the formatting process from this step forward again. Thankfully, the rest of the process is pretty mechanical and, with a little practice, it should not take you long to format a document from scratch.

Before we start we need a couple of tools that we’re going to need in order to convert the Word document into an eBook ready for publishing.

The first tool is a nice little gem called Sigil. To download Sigil go to the Downloads section of the site and click on the file that says “Windows” or “Mac” in the title depending on your platform. The latest version at the time of writing is 0.7.4. Sigil is an open source project and it’s free to use. Unfortunately, development of Sigil has stopped as of October 2013, but the tool works extremely well for our purposes and we’ll keep using it until it does.

Sigil will help you take the output from Word and turn it into an ePub file. ePub is the industry standard format for eBooks, used by many publishers.

The second tool we’re going to need is Amazon’s Kindle Previewer. Also available for Windows and Mac, Kindle Previewer will convert the eBook from ePub to Amazon’s proprietary mobi format for publishing to Amazon’s KDP. Kindle Previewer will also allow you to preview the final eBook simulating a number of different Kindle reading devices.

The conversion process will go something like this:

· Convert the document in HTML format from Word

· Use Sigil to edit the HTML and compose it in an ePub file with all the appropriate section and metadata

· Use Kindle Previewer to convert the ePub to mobi and do a final test pass to make sure it look and works great

Before you convert the document make sure that:

· All the editing is done and the document has been proofread

· Accept all the changes in the document and make sure there are no more revision marks and the document is final

· The entire document is properly formatted in Word according to the guidelines in the past two articles

· There are no page breaks between chapters and that text flows from one chapter to the other. If you have left page breaks we’ll take them out during eBook formatting, but it’s better to do it in Word.

· You have included all the front- and back-matter and that these sections are also edited, proofread and formatted appropriately

The book is now starting to resemble the final structure, ready to be converted:

· Front matter

o Book title

o Copyrights

o Dedication

o Table of contents

· Document text

· Back matter

o Acknowledgements

o Bio

The eBook template includes all the sections and the appropriate formatting, feel free to add or remove sections to match what you want in your book.

Ok, now we’re almost there. One last check. Make sure everything is all right. Save the document one last time and close it, just to be sure.

Open the document again and go to File, Save As. Pick a place where you want your HTML document to be saved. From the “Save as type” drop down pick “Web Page, Filtered”. This step is super important as by choosing the Filtered option, Word will remove a ton of extra formatting that we do not need, or want, in our HTML file.

And we’re done for the day! Congratulations, you are one step closer to publishing your masterpiece!

Next week we’ll work in Sigil to create the ePub. Until then please let me know if you have any question @robertoruggeri. Ciao!

Pretty Words – One Way Trip #5

Pretty Words – Retouching Existing Documents #4

Past articles in the series:

1. Pretty Words – A Practical Guide to Formatting for Online Publishing

2. Pretty Words – The Importance of Formatting

3. Pretty Words – A Good Start is Key

Last week we talked about how to create a template for all your new documents. You can read the explanation of how to put the template together in the last article or get the one I prepared for you.

Using the template will allow you to reduce the time actually spent formatting the document for publishing.

Sometimes though we cannot start from scratch and we already have existing documents or documents that someone else gave us.

In this article I will explain how to determine if there is a problem with the document you already have and, if indeed it needs work, how to turn it into a document that can be easily prepared for electronic publishing.

The first step is finding out if there is a formatting issue in the first place. As we discussed multiple times, the major source of problems will be manually applied formatting other than the simple bold, italic, underscore etc.

Let’s say you have a document like this:


I can already tell you this document is going to be a problem. How? Just check the type of font used for the paragraph and look up in the Ribbon for the Normal Style. As you can see, they are different. Same for Heading 1. This document has a lot of manual formatting that will become a problem later causing your eBook not to scale text correctly or not allowing the reader to change font face and potentially other problems.

If you wanted to really check the extent of the formatting that was applied, you can use the Style Inspector. The Style Inspector in Word 2013 will tell you whether any text has extra manual formatting applied. The Style Inspector is an advanced command and is not in the Ribbon by default. To launch it you need to click on the Home Tab


Then click on the little arrow at the bottom of the list with all the text and paragraph styles.


This will bring up the Styles window. At the bottom of the window you’ll find the button for the Style Inspector.


When you click on any text in your document, the Style Inspector will tell you the default paragraph and text formatting plus any paragraph and text formatting that has been applied manually.

clip_image009In this example you can see that default formatting for the paragraph is Normal and that text justification and an indent for the first line have been manually applied. You can also see that the default formatting for text is the Default Paragraph Font, or the font assigned to the Normal style, and that a manual font of Times New Roman has been applied.

For a document to be all right, there should not be any “Plus” formatting applied. The formatting of the paragraph and the text needs to reflect the formatting of the Style that is assigned to it, with no additional changes. If in the document you have two pieces of text that need to be formatted differently in the final output, they should have different styles applied to them, exactly like we did in the last article when we created a style for the first paragraph in every chapter and a style for centered text for the paragraph separators.

Because manual formatting can happen at any point in the document, you might have to go through it page by page and check if there is anything suspicious such as different fonts, different paragraph spacing and indent etc. In general look for anything that seems out of place or looks different from the text around it. When you find something, use the Style Inspector to check if there is manual formatting applied to that sections by clicking on it and activating the Style Inspector window as described above if you do not have it opened already.

At the end of this process we should be able to tell if the document is properly formatted. If you did not encounter any manually formatted text and everything matched the corresponding Style formatting, then you are good to go. Great! If that is not the case, you have several options depending on the extent of the changes you need to make and the length of the document.

If you are dealing with a few fixes here and there, the best way is to select the text or paragraph and apply the appropriate Style. To do this, select the text you want to change and click on the Style you want: Normal for the body of the document, Heading 1 for the chapter headings.

Note: pay attention to the text that has been formatted as italic or bold. That should not change as you apply the new Style. That is the intended behavior and exactly what you want in nearly 100% of the cases. If you want to remove that formatting as well, you can select the text and clear formatting by pressing this button in the Ribbon:


Pressing the “Clear all Formatting” button will remove all the formatting from the selected text and return it to the Normal Style. Only use this method if you are absolutely certain that you are not using any formatting such as bold and italic on purpose.

If you want to use other styles such as the one for centered text of the one for the first paragraph in the chapter, you’ll have to define them in the document as I explained in the last article.

I must say that in the vast majority of cases you’ll really need the two styles for the text and the chapter headings. And you definitely should start there. The beauty of eBooks, among many other things, is that they are not a static medium like a print book. You can modify the book at any time and all your readers – present, past and future – will get the new version. So, especially for the first few documents you format yourself, stick with the basics.

If you are dealing with a large number of changes, the best and quickest way to get back on track is to select all the text in the document and paste into the document template we created in the last article while merging the formatting.

To do this you need to have both your original document and the template open:

· Select all the text in the original document by clicking in any point in the document and press the CRTL key, hold it and press the A key (CTRL+A). This shortcut will select all the text. You can let the keys go now 🙂

· Copy the selected text to the clipboard by pressing the CTRL key again, hold it and press C (CTRL+C) for Copy. Now all the text in the document is in the clipboard, ready to be pasted somewhere else.

· Now move to the template document, delete any text that you might have in it and make sure you click on the Normal Style in the Ribbon before pasting the content of the original document

· Press the CTRL key, hold it and press the V key (CTRL+V) to paste the contents of the clipboard in the template document.

· Once you paste the text, it will look exactly like in your original document. Click on the little icon that says “(Ctrl)”. From the menu select the second option or Merge Formatting. Alternatively, as soon as you paste the text, press the CTRL key again and then the key M.


This will leave you with a plain document all formatted using the Normal Style. All the text formatting such as Bold and Italic will be preserved. All the manual formatting that was applied to the paragraphs should all be cleared and we’re now almost in a goods spot again.

The only thing left to do is to format the chapter headings with Heading 1 and, if you want, the first paragraph in the chapter to First Paragraph Style which is already defined for you.

Don’t forget to save the document with a different name by going to File, Save As and choosing an appropriate name. I usually pick the title of the book and append the word “_FINAL” to signify that this is the document I will use for formatting.

Regardless of how you got here you should have a pretty clean document:

· Chapter headings are formatted with Heading 1, no manual formatting applied.

· The body of the document is all formatted with Normal, no manual formatting applied other than text level formatting such as bold and italic.

· Optionally the first paragraph of each document is formatted with First Paragraph.

· Optionally the paragraph separators are formatted with Centered Paragraph.

This concludes the stage of preparing the document for formatting. The companion video to this article is here.

Now we’re ready to go to the next step and leave Word to dive into other tools to assemble the different pieces of the eBook together.

If you have questions, please contact me @robertoruggeri

Pretty Words – Retouching Existing Documents #4