Hexes & Kisses from Seattle: Cover Reveal

This is the second time, and hopefully the last one, I write this post because after composing a long, and rather witty story about Hexes & Kisses from Seattle my next series’ release, I clicked on the wrong arrow and deleted everything. The lesson here is to always save, every step of the way…

Anyway, you came here for a cover reveal, and I’ll give you three because I’m nice that way.

Lavender & Cinnamon: Book One

The pastry chef witch & the billionaire dragon-shifter: Not your usual meet-cute…
So… it doesn’t happen every day that you see a dragon shifter’s junk, up close and personal. 
Well, you’d think it’s this witch’s lucky day, but nope. Not even close. In fact, this day has been disastrous so far.
But let me rewind the story for you. Hi, my name’s Aubrey, and I own Lavender & Cinnamon, the award-winning pastry shop conveniently located in one of the coziest neighborhoods in Seattle. My life’s filled with cupcake and hexes, and I like it exactly the way it is.
Yesterday, I received ominous news from Mr. Stuart, my landlord—you guessed correctly, he’s the owner of the junk mentioned before. Anyway, he wants to evict my shop to build a high-rise on top of it.
The last thing I need is a domineering billionaire who thinks he can do whatever he wants because he’s rich. Sure, the man is unbearably handsome, generously endowed (I took a good look at it) and makes me weak in the knees… but rest assured I won’t give up my shop without a fight.
If you want to know more about the junk incident, you need to buy the book…

Lavender & Cinnamon: Book Two

Hi! It’s me, Aubrey, again! Lavender & Cinnamon remains open! Yeah for me! 
Unfortunately, that’s the least of my worries.
It turns out Andrew (you remember Mr. Stuart and his enormous… attitude) and I were hexed and chained together by an invisible rope. It could be worse, you might think, being him a hunk and all.
I’d agree with you if it weren’t for the small detail of the striking blonde who just entered the scene. She’s Andrew’s fiancée. What?
Did you see that coming? I sure didn’t…
Andrew better have a very good explanation for forgetting to mention he was engaged while he was enthusiastically groping me, or the chain hex will be the least of his problems.

Lavender & Cinnamon: Book Three

Where were we? Right… I’m Aubrey, the witch and pastry chef from Seattle who got hexed alongside a handsome dragon-shifter.
In the meantime, I might’ve fallen for the hunk (okay, I’ll admit I’m head over heels in love with him), and he seems to be quite smitten with me as well—which, given my sparkling personality, shouldn’t come as a surprise. 
The only problem is that both my dad and Andrew’s ex-father-in-law are vehemently opposed to our idea of happily ever after and are fighting us with fangs and spells. Plus, it would seem that our story started a few centuries ago…
But love always conquers all, right? 

Hexes & Kisses from Seattle: Cover Reveal

The Priest Permafree: 3 months later


The Priest Kindle Books and Tips Promo June 2014After a daily drizzle of downloads, no love on Goodreads, and one beautiful 4 star review on Amazon, yesterday I scheduled a spot with Kindle Books and Tips for The Priest.  Although my title was the very last on the page and people had to scroll down to find it, this is the result:

Amazon Best Sellers Rank: #703 Free in Kindle Store (See Top 100 Free in Kindle Store)

The Priest Permafree: 3 months later

Pretty Words – One Way Trip #5

Past articles in the series:

1. A Practical Guide to Formatting for Online Publishing

2. The Importance of Formatting

3. A Good Start is Key

4. Retouching Existing Documents

Whether you started writing your novel using the template or by formatting your existing document, you should now be ready to move to the next step and convert your document to an eBook.

This particular step is a one-way trip though. That means that once you start this process you are going to sever the relation between the eBook and the original Word document. Any changes you need to make to the Word document you either need to make them both in Word and in the eBook – if there are a small number of them – or repeat the formatting process from this step forward again. Thankfully, the rest of the process is pretty mechanical and, with a little practice, it should not take you long to format a document from scratch.

Before we start we need a couple of tools that we’re going to need in order to convert the Word document into an eBook ready for publishing.

The first tool is a nice little gem called Sigil. To download Sigil go to the Downloads section of the site and click on the file that says “Windows” or “Mac” in the title depending on your platform. The latest version at the time of writing is 0.7.4. Sigil is an open source project and it’s free to use. Unfortunately, development of Sigil has stopped as of October 2013, but the tool works extremely well for our purposes and we’ll keep using it until it does.

Sigil will help you take the output from Word and turn it into an ePub file. ePub is the industry standard format for eBooks, used by many publishers.

The second tool we’re going to need is Amazon’s Kindle Previewer. Also available for Windows and Mac, Kindle Previewer will convert the eBook from ePub to Amazon’s proprietary mobi format for publishing to Amazon’s KDP. Kindle Previewer will also allow you to preview the final eBook simulating a number of different Kindle reading devices.

The conversion process will go something like this:

· Convert the document in HTML format from Word

· Use Sigil to edit the HTML and compose it in an ePub file with all the appropriate section and metadata

· Use Kindle Previewer to convert the ePub to mobi and do a final test pass to make sure it look and works great

Before you convert the document make sure that:

· All the editing is done and the document has been proofread

· Accept all the changes in the document and make sure there are no more revision marks and the document is final

· The entire document is properly formatted in Word according to the guidelines in the past two articles

· There are no page breaks between chapters and that text flows from one chapter to the other. If you have left page breaks we’ll take them out during eBook formatting, but it’s better to do it in Word.

· You have included all the front- and back-matter and that these sections are also edited, proofread and formatted appropriately

The book is now starting to resemble the final structure, ready to be converted:

· Front matter

o Book title

o Copyrights

o Dedication

o Table of contents

· Document text

· Back matter

o Acknowledgements

o Bio

The eBook template includes all the sections and the appropriate formatting, feel free to add or remove sections to match what you want in your book.

Ok, now we’re almost there. One last check. Make sure everything is all right. Save the document one last time and close it, just to be sure.

Open the document again and go to File, Save As. Pick a place where you want your HTML document to be saved. From the “Save as type” drop down pick “Web Page, Filtered”. This step is super important as by choosing the Filtered option, Word will remove a ton of extra formatting that we do not need, or want, in our HTML file.

And we’re done for the day! Congratulations, you are one step closer to publishing your masterpiece!

Next week we’ll work in Sigil to create the ePub. Until then please let me know if you have any question @robertoruggeri. Ciao!

Pretty Words – One Way Trip #5

Pretty Words – Retouching Existing Documents #4

Past articles in the series:

1. Pretty Words – A Practical Guide to Formatting for Online Publishing

2. Pretty Words – The Importance of Formatting

3. Pretty Words – A Good Start is Key

Last week we talked about how to create a template for all your new documents. You can read the explanation of how to put the template together in the last article or get the one I prepared for you.

Using the template will allow you to reduce the time actually spent formatting the document for publishing.

Sometimes though we cannot start from scratch and we already have existing documents or documents that someone else gave us.

In this article I will explain how to determine if there is a problem with the document you already have and, if indeed it needs work, how to turn it into a document that can be easily prepared for electronic publishing.

The first step is finding out if there is a formatting issue in the first place. As we discussed multiple times, the major source of problems will be manually applied formatting other than the simple bold, italic, underscore etc.

Let’s say you have a document like this:


I can already tell you this document is going to be a problem. How? Just check the type of font used for the paragraph and look up in the Ribbon for the Normal Style. As you can see, they are different. Same for Heading 1. This document has a lot of manual formatting that will become a problem later causing your eBook not to scale text correctly or not allowing the reader to change font face and potentially other problems.

If you wanted to really check the extent of the formatting that was applied, you can use the Style Inspector. The Style Inspector in Word 2013 will tell you whether any text has extra manual formatting applied. The Style Inspector is an advanced command and is not in the Ribbon by default. To launch it you need to click on the Home Tab


Then click on the little arrow at the bottom of the list with all the text and paragraph styles.


This will bring up the Styles window. At the bottom of the window you’ll find the button for the Style Inspector.


When you click on any text in your document, the Style Inspector will tell you the default paragraph and text formatting plus any paragraph and text formatting that has been applied manually.

clip_image009In this example you can see that default formatting for the paragraph is Normal and that text justification and an indent for the first line have been manually applied. You can also see that the default formatting for text is the Default Paragraph Font, or the font assigned to the Normal style, and that a manual font of Times New Roman has been applied.

For a document to be all right, there should not be any “Plus” formatting applied. The formatting of the paragraph and the text needs to reflect the formatting of the Style that is assigned to it, with no additional changes. If in the document you have two pieces of text that need to be formatted differently in the final output, they should have different styles applied to them, exactly like we did in the last article when we created a style for the first paragraph in every chapter and a style for centered text for the paragraph separators.

Because manual formatting can happen at any point in the document, you might have to go through it page by page and check if there is anything suspicious such as different fonts, different paragraph spacing and indent etc. In general look for anything that seems out of place or looks different from the text around it. When you find something, use the Style Inspector to check if there is manual formatting applied to that sections by clicking on it and activating the Style Inspector window as described above if you do not have it opened already.

At the end of this process we should be able to tell if the document is properly formatted. If you did not encounter any manually formatted text and everything matched the corresponding Style formatting, then you are good to go. Great! If that is not the case, you have several options depending on the extent of the changes you need to make and the length of the document.

If you are dealing with a few fixes here and there, the best way is to select the text or paragraph and apply the appropriate Style. To do this, select the text you want to change and click on the Style you want: Normal for the body of the document, Heading 1 for the chapter headings.

Note: pay attention to the text that has been formatted as italic or bold. That should not change as you apply the new Style. That is the intended behavior and exactly what you want in nearly 100% of the cases. If you want to remove that formatting as well, you can select the text and clear formatting by pressing this button in the Ribbon:


Pressing the “Clear all Formatting” button will remove all the formatting from the selected text and return it to the Normal Style. Only use this method if you are absolutely certain that you are not using any formatting such as bold and italic on purpose.

If you want to use other styles such as the one for centered text of the one for the first paragraph in the chapter, you’ll have to define them in the document as I explained in the last article.

I must say that in the vast majority of cases you’ll really need the two styles for the text and the chapter headings. And you definitely should start there. The beauty of eBooks, among many other things, is that they are not a static medium like a print book. You can modify the book at any time and all your readers – present, past and future – will get the new version. So, especially for the first few documents you format yourself, stick with the basics.

If you are dealing with a large number of changes, the best and quickest way to get back on track is to select all the text in the document and paste into the document template we created in the last article while merging the formatting.

To do this you need to have both your original document and the template open:

· Select all the text in the original document by clicking in any point in the document and press the CRTL key, hold it and press the A key (CTRL+A). This shortcut will select all the text. You can let the keys go now 🙂

· Copy the selected text to the clipboard by pressing the CTRL key again, hold it and press C (CTRL+C) for Copy. Now all the text in the document is in the clipboard, ready to be pasted somewhere else.

· Now move to the template document, delete any text that you might have in it and make sure you click on the Normal Style in the Ribbon before pasting the content of the original document

· Press the CTRL key, hold it and press the V key (CTRL+V) to paste the contents of the clipboard in the template document.

· Once you paste the text, it will look exactly like in your original document. Click on the little icon that says “(Ctrl)”. From the menu select the second option or Merge Formatting. Alternatively, as soon as you paste the text, press the CTRL key again and then the key M.


This will leave you with a plain document all formatted using the Normal Style. All the text formatting such as Bold and Italic will be preserved. All the manual formatting that was applied to the paragraphs should all be cleared and we’re now almost in a goods spot again.

The only thing left to do is to format the chapter headings with Heading 1 and, if you want, the first paragraph in the chapter to First Paragraph Style which is already defined for you.

Don’t forget to save the document with a different name by going to File, Save As and choosing an appropriate name. I usually pick the title of the book and append the word “_FINAL” to signify that this is the document I will use for formatting.

Regardless of how you got here you should have a pretty clean document:

· Chapter headings are formatted with Heading 1, no manual formatting applied.

· The body of the document is all formatted with Normal, no manual formatting applied other than text level formatting such as bold and italic.

· Optionally the first paragraph of each document is formatted with First Paragraph.

· Optionally the paragraph separators are formatted with Centered Paragraph.

This concludes the stage of preparing the document for formatting. The companion video to this article is here.

Now we’re ready to go to the next step and leave Word to dive into other tools to assemble the different pieces of the eBook together.

If you have questions, please contact me @robertoruggeri

Pretty Words – Retouching Existing Documents #4

Pretty Words: A Practical Guide to Formatting for Online Publishing– The Importance of Formatting #2

Formatting eBooks is very different from formatting for print and has different requirements. When formatting a book for print you know exactly what the end product is going to look like. As an example, for a print book you will know:

· The size of the pages in inches or millimeters

· The size of the font

· Line spacing, indent and margins

· The number of pages

· Where exactly each chapter starts and ends

Since every printed copy of a specific book looks exactly like the others, you can format your work with that in mind and optimize as much as you can for readability. As a formatter you have full control of what the reader will actually see and experience throughout your print book.

This is quite different for eBooks.

In the case of eBooks you know pretty much nothing:

· The book might be read on a small phone or a large tablet changing the size of the page itself and how much text you can fit on it

· The reader might want to pick different font sizes and styles based on her or his personal preference

· The reader might pick different column layouts or multiple columns per page

· The concept of a “page number” loses most of its meaning due to all the factors above

AT this point you might ask “why should I spend any time formatting my eBook?”

Most eBook readers, like the Amazon Kindle devices, will allow the reader to control these aspects of the reading experience providing the user with unprecedented control compared to the traditional paper medium. Readers will expect your eBook to behave in a certain way when changing font sizes or font faces.

On the side you can see an example of the text appearance dialog for Amazon’s Kindle Fire clip_image002[54]HDX. From here you can control the text size, the background, the margins, line spacing and the font face. In some Kindle apps you can also control the number of text columns per page.

Common issues with a poorly formatted eBook are fonts not resizing or font face not changing despite the reader changing the settings, problems with font color like a white font on a white background, problems with pictures being too big or too small, etc.

This is in my opinion a bad experience. Some books might have a need for fixed formatting, with a specific font and font size. In those cases it’s really important to understand that the reader might be confused and due to the extremely large number of devices and screen sizes, you might run into formatting issues that actually make your book harder to read. Not something you generally want.

Formatting an eBook is a crucial aspect of the publishing workflow and needs to be taken seriously to make your product look professional and provide the reader with a great reading experience.

The formatting workflow looks something like this:

· Preparing the content for formatting

· Assembling the book content: cover, front matter, content, back matter

· Adding content navigation

· Adding the eBook metadata

· Testing the eBook

After successfully testing the eBook you will have your content ready for publishing.

Next article will start looking at how to prepare your content for formatting and make your life easier. See you soon. If in the meantime you have any questions, feel free to hit me on Twitter @robertoruggeri

clip_image002_thumbAbout me: I am a technology freak, that’s pretty much it. I spent pretty much all my life in Information Technology. I started working for Microsoft in 1998 and I am still there making up the future of Xbox. When I am off work I play videogames, but every day that goes on I feel more like a videogame collector, I wish I could play them all. I am an amateur photographer, a Canon guy really, and a comic book collector, X-Men FTW! You can find me on twitter, Xbox and PlayStation Network and I have some photos up on Flickr if you want to connect.

Pretty Words: A Practical Guide to Formatting for Online Publishing– The Importance of Formatting #2

Pretty Words – A Practical Guide to Formatting for Online Publishing

Starting today, and without a proper introduction—and that’s entirely my fault—my formatter, aka dear hubby Roberto, will explain, once a week, the art of good formatting. Since he is very knowledgeable and has lots to say on the topic, I’ll leave the floor to him right away:

When Monica started her book business we looked at all the different components of the workflow, from inception to publishing and marketing, and decided how to tackle each phase. We wanted to have a professional approach and put out on the market a polished product.

Some parts were clear: she does the writing, you need a professional for the editing and you definitely want an extra pair of eyes for the final proofreading.

For the covers, we started working with our good friend Alessandro, even though lately we started doing our own covers with some encouraging results. Yes, Alessandro, it takes two of us to even come close to what you did Smile

The last part to figure out was how to get the manuscript from its raw format to a format that could be published on one of the online services like Amazon, B&N/Nook, Kobo etc.

We looked around the room and thought, who has some background in publishing and IT that can get help with this?? She looks at me. I look at her. I look at me. I decided that it was me, the one with 25 year experience in IT, who should take this. The skills in setting the clock on my parents’ VCR and fixing remote controls prepared me for this and I was ready to support my better half in her new venture.

I went into it without much knowledge of the process and I have learned a lot. Now we can take one of Monica’s books from the original document to formatted and uploaded to the service in a matter of few hours.

This is meant to be a series of articles and practical advice on how to publish your work online and have it look good on your readers’ e-devices.

I will be focusing primarily on publishing to Amazon’s Kindle format which I believe will cover 90% of the cases. I’ll start with the basics of editing and how to prepare your document for formatting. We’ll then have a look at the tools for formatting and finalizing the document for publishing, including all of its metadata. Finally look at some of the variances for different online publishing services like Smashwords and Createspace for print-on-demand.

If you have any questions or have suggestions for topics you’d like to see covered, feel free to hit me on Twitter @robertoruggeri or Monica @momilp. For now get ready and let’s start with the basics and why formatting is important.

clip_image002About me: I am a technology freak, that’s pretty much it. I spent pretty much all my life in Information Technology. I started working for Microsoft in 1998 and I am still there making up the future of Xbox. When I am off work I play videogames, but every day that goes on I feel more like a videogame collector, I wish I could play them all. I am an amateur photographer, a Canon guy really, and a comic book collector, X-Men FTW! You can find me on twitter, Xbox and PlayStation Network and I have some photos up on Flickr if you want to connect.

Pretty Words – A Practical Guide to Formatting for Online Publishing


5 SF Permafree April 2014Yesterday, I contacted kdp’s support and reported that The Priest was free on iTunes and Barnes & Noble. A few moments later a representative answered, telling me they had already matched the price of the title to $0.00. At last, The Priest is officially free everywhere, and since yesterday downloads are trickling in. Below are the results I recorded as soon as the rank appeared. Hopefully, they won’t plateau as they have done on Smashwords, where there’s barely a download a day. Well aware I have a niche product, I am not expecting the thousands of downloads other titles experience, but I’m hoping this is the first step in the right direction to have the series noticed by readers who might be interested in my flare of dystopian.

I should have written down the time of day the changes in the rank happened, but I’m in writing mode and only had time to copy paste from the Amazon page.

TLDR:  At the moment, 10:00 pm, The Priest has been downloaded on Amazon.com 576 times and has reached #5 in the free science fiction bestseller list.

Amazon Best Sellers Rank: #13,660 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #5,252 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #5,241 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #4,024 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #3,372 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #3,368 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #2,927 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #2,560 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #2,517 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #1,635 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #858 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #793 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #676 Free in Kindle Store (See Top 100 Free in Kindle Store)


Amazon Best Sellers Rank: #674 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #642 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #570 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #545 Free in Kindle Store (See Top 100 Free in Kindle Store)

Amazon Best Sellers Rank: #487 Free in Kindle Store (See Top 100 Free in Kindle Store)


Kindle Countdown Deals: Linda of the Night

Copertina Finale AmazonThe Prince’s Day Out’s  promotion was a complete fiasco, but despite that I let Linda of the Night, my sweet short story (22 pages) to run its Kindle Countdown promo as scheduled. The short is currently priced 99 cents. I like the countdown window that tells you when the price is going to change, and I like the idea of the exposure on the countdown page. This time, I found my title right away. Linda is on page 4. But after selling only one copy, I don’t think there is enough traffic on those pages yet, and I cancelled Pax in the Land of Women’s countdown campaign. Did I miss another train or did I hop on this one too soon? It doesn’t matter. The journey is what is all about.

Kindle Countdown Deals: Linda of the Night

Blurb Time for Gaia


I was going to call this post a Friday Snippet, but then I reconsidered and decided to be honest about the content of today’s blogging endeavor. Gaia is ready for proofreading and I am having abandonment issues. Plus, I had to write Gaia’s blurb, which for an author is the equivalent of giving birth without epidural, a long and painful affair. After several hours of deep cogitation, this is what I could manage. I expect to work on it some more, but that is always the case with anything I do.

Gaia & Elios

While vacationing in Greece, Gaia locks eyes with a stranger, twice. Two years later, back in Rome, she should be enjoying college life, instead, the memories of his lapis lazuli eyes and Mona Lisa smile still haunt her. Gaia longs to meet him again and unwittingly sabotage her romantic life by refusing to move on. Only her anthropological studies about the mysterious Etruscans make her feel alive. A chance to breathe new air is presented to her when she wins full scholarship to study abroad at the University of Washington. In rainy Seattle, Gaia finally meets the man of her dreams, but he proves to be… otherworldly. Meanwhile, in her field of studies, what starts as an interesting archeological finding about a six-fingered human image, soon evolves in the discovery of the millennium, but not where Earth is concerned.

Blurb Time for Gaia

The Priest: Fifth Day of Promotion

Ranking Fine Promozione Settembre 2013*

Five days of asking, begging, cajoling people into downloading The Priest for free have ended. Free promotion isn’t for the faints of heart, but my final numbers* are worth the 24/7 tour de force, which started with the planning of the promo and lasted for almost four weeks. Eventually, 4500 copies of my book were downloaded in five days. During those days, The Priest reached top 100 bestsellers and maintained that position for almost a day. It was first in Dystopian and second in Adventure, and stayed on the podium in both categories for the last three days of the promotion. It reached first position in Science Fiction/Adventure on Amazon.it, and second and third on Amazon.de and Amazon.ca. Four 5* reviews were left on Amazon, and Pax and Prince, currently $5.99, sold several copies. As suggested by my betters, The Priest will be temporarily $0.99 to ride the tail of the promotion, and I already saw the benefit of such strategy. Now, it’s back to writing and editing.

The Priest: Fifth Day of Promotion